I was reading an old London newspaper I found in my files from VJ Day 1995, and I came acrosss an article about “Just Around the Corner,” a French bistro in north London run by restaurateur Michael Vasos. What makes this place special – and apparently quite successful – is its innovative pricing strategy. After 18 years, Vasos’ marketing strategy is lauded – and feared by newcomers to the business, and precious few have followed his lead.
There are no prices on his menu.
The menu is not prix fixe, and it’s not too expensive. For what reviewers call a homey atmosphere with excellent food, diners get to choose their own pricing and tips. At the end of the meal after receiving an itemized list of items consumed, diners determine the cost.
Apparently, people are quite fair, and freeloaders are uncommon. I’ll be sure to check it out when I visit London in December!